Made Visual

Typography III - Paul Haslip

Printed Brand Guideline Proposal, 11" x 17"

I was tasked to produce a print exhibition proposal that reflected the style of a chosen designer. Saul Bass as he is a massive inspiration for me with his bold graphics and timeless corporate logos. Bass is known for his title sequences, so I decided to focus on his logo designing career and how he ran his own logo design firm. Tying in his work in films, I added segments of his title sequences Anatomy of a Murder and The Man with the Golden Arm as to break from the refined typography and highlight his simple yet effective logos.